Invalid traffic can make advertising harder to measure and can waste campaign spending. We review suspicious activity and configure blocking or filtering controls where supported. The work is scoped around your ad platforms, website, and available traffic data.
Cybersecurity — Web & Application Security
Ad Fraud Blocking
Identify and filter suspicious or invalid advertising traffic so it is easier to assess the quality of your campaigns.
Who this is for
- Businesses seeing suspicious clicks, repeated visits, or poor-quality advertising traffic
- Teams that need to investigate differences between campaign clicks and useful enquiries
What's included
Traffic review
Review the available campaign and website traffic data to identify suspicious patterns.
Blocking configuration
Configure the agreed traffic-filtering or blocking controls supported by your environment.
Review and adjustment
Review the effect on traffic and legitimate visitors, and adjust the agreed controls.
What you receive
- A review of the suspicious traffic patterns identified
- Configured blocking or filtering controls within the agreed scope
- A summary of changes and recommendations for ongoing review
Scope & limitations
- Coverage depends on the platform, available data, and configured controls. Blocking cannot eliminate all invalid traffic or guarantee refunds or campaign results.
Related services & solutions
What we need to get started
- The affected campaigns and website or landing pages
- Examples of suspicious traffic and relevant reporting
- The ad platforms and traffic-filtering tools currently in use
Related insights
Continue exploring ad fraud blocking
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